Display device



Feb.'13, 1940. J. w. RDFIELD 2,190,083

DISPLAY DEVICE Filed Nov. 1e, 1958 l INVENTOR. J6 d6 @mae/df da BY M ATTORNEY. P6,

Patented Feb. 13, 1940 DISPLAY DEVICE James Rediield, Chicago, Ill., assigner to The Tablet & Ticket Co., Chicago, Ill., a corporation of Illinois Application November 18, 1938, Serial No. 241,128

l l 'z claims. (m40-152.1)

This invention relates to display devices `such as are used on shelves or counters or in sho-w cases or display windows to hold cards `or tags displaying the price and other information regardingmerchandise displayed, and has for its principal object the provision of a new and improved device of this kind. s

It is a main object of the invention to provide a display device capable of being manufactured 1U at low cost and capable of being styled to match the environment in which it is used.

It is a further object of the invention to provide a display device that can be manufactured u from a piece of sheet material such as paper or U paper backed foil.

It is a further object of thek invention to provide a display device that is reenforced by folding the material from which it is made so that a light weight relatively inexpensive stock may be used.

lo Further objects of the invention not specifically by way of example and in which:

Figure 1 is a front elevational view of a preferred form of display device;

Figure 2 is a plan view of the device shown in device shown in Figure 5;

Figure 'l is a cross-sectional view of the device 4o taken along the line 1--1 of Figure 6 looking in the direction of the arrows; i

Figure 8 is a plan view of the blank from which the device shown in Figures 5, 6 and 7 is formed; l

Figure 9 is a frontelevational View vof another y Al5 form of device;

z 155-11 is made,

Inthe displaying of merchandise on counters,` in show cases or display windows, it is the practice to display a cardor tag giving the price and/ or other data concerning the merchandise. These tags are frequently held by suitable devices which f have heretofore been usually formed of metal, Wood or a molded plastic. The card holders thus available are relatively expensive, `are not capable of beingl styled to conform'to the environment in which they are used and are bulky and often timesl distract from the display. l

In accordance with the teachings of the present invention, the card holder is formed by cutting and folding a piece of sheet material such as paper or paper backed foil, to form a simpleand' inexpensive display device. The device consists of I three main portions, the first and upstanding portion containing means for holding the card yor tag that is to be displayed, the second a foot portion extending forwardly of the upstanding portion, and the third is a base portion extending under the foot portion and rearwardly of the upstanding portion. In accordance with the teachings of the invention, the upstanding pQrtion which holds the cards that are to be displayed@- can be formed in variety of shapes and sizes and may be made from varied colored materials so as to produce a holder that will add to, rather than distract from, the effectiveness of the display.` The materials from which the device is made aref relatively cheap so `that the device will be very inexpensive. l

Referring nowto the drawing in morefdetail, j particularly Figures l to 4 inclusive, wherein is shown an embodiment of the invention adapted to hold a card in a substantially vertical position, the holder being disposed entirely beneath the card. As shown, the device consists ofa sheet of material I, generally rectangular in shape and having a V-shaped notch 2 cut from one of itsl' edges. Slits 3 converge inwardly towards the apex'of the notch 2 and are connected thereto by scores ll substantially as shown. The blank is likewise scored at 5, 6, l, 8 and 9, substantially as shown." The blank thus formed is folded into shape by folding along the score 'l to form a portion i0, Figure 3,V which is disposed substantially vertically and upstands from the triangular foot por- `tion between scores 1, 8 and 9. The stock is' again foldedalong the scores 5 and 6 to form a U-shape`d portion Il along the top edge of andin back of the upstanding part I0, which U-shaped portion is adapted to receive acard l2. y

A base for the device is formed by folding along relative to `each other.

'Ihedevice so formed is vrigid and capable of supporting a sizable card i2 in upstanding posi- CFI tion without Over-tipping.

forwardly 'therefrom may-be decoratedfwithsuitable designs printed or embossed thereon to enhance the attractiveness of the display.

In the embodiment of the .invention shown in Figures 5, 6, 7 and 8, the upstanding portion 2 of the device is provided with a window 2i =in which .price indicia maybe displayed. This window is vformed by cutting the top and end sides of the opening as :shown at 22, Figure 8, vand then folding the cut away stock along scores 23 -to form` a generally U--shaped section 2li, Figl-uresand 7, that is disposed back of themain portion 20. The top edge 25 ofthe 'opstanding portion 20 is scored as shown in Figure 8 .and folded over rearwardly along thisscore and held by ears 26 to form a second U-shaped channel 21. The price indicating numbers are provided Awith tongues which fit into the channels 2t and 21 to hold the iigures in place in the window 2|. As shown, the window 2i is rectangular and the outline of the upstanding portion 2i! is substantially rectangular. Other shapes are contemplated, the particular one shownbeing an example only.

The upstanding portion 2S of the device is supported in a substantially vertical position by a foot 28 that extends forwardly therefrom and a base composed of members 2S and 3o which extend under the foot and rearwardly thereof and are overlapped as before. The overlapping portions of the base are held together by folding the portion 3| of the lower projection 29 over on top of the upper projection 3G and by folding the portion 32 of the upper projection SEI under the lower projection 29 as will be best seen in Figures 6 and '7.

In the embodiment of the invention shown in Figures 9 to 12 inclusive, the foot and base portions are made in the same way as the foot and base portions of the embodiment shown in Figures l to 4 inclusive and the opstanding porftion 35 is provided with tongues 3S that arek bent forwardly out of the plane oi the portion 35 and serve to hold a card 3l' thereagainst. As shown in the drawing, tongues Sii are triangular in shape but it will be apparent that any desired shape of tongue may be used within the spirit of vthe invention.

Ii desired, the upstanding portion 3&3 of the holder may contain a design printed or embossed l I rested. This may be accomplished within the teachings of I.the invention by forming .tongues 1 -38 in the edges of the projections vthat goto Ir" desired the .up-` standing portion vIii and foot portion projecting cient elasticity in the material toenable the device to be used a number oi times and to be bent and shaped as required without damage to the material and when folded as shown, the device is lsu'ii'iciently rigid to serve the purposes for which it is intended. The device may be made from either single faced foil paper or double faced foil paper as desired and obviously may be v.made-with a silver, gold or bronze cast by proper choice of stock. Paper colored in pastel shades or in .bright colors `may likewise be used, .if desired, and-either kind of stock may be embossed or printed, if desired. l

In the drawings I ihave shown particular i' shapes of upstanding 4portions of the device to illustrate the invention but it will be understood thatthis portion may be made in anydesired shape Within the teachings ofthe inven tion.

Having thus `complied with the statutes and shown yand described .a preferred embodiment of .my invention, what I consider new and desire to .have protected by Letters Patent 'is pointed out in the appended claims.

What is claimed is:

l. A display device comprising -a pieceof sheet material having a top portion bent to yforma planar upstanding member adapted to hold -a card, an intermediate portion extending forwardly of. said member, two bottom portionsA each .bent at an angle with respect to said member andv extended under said intermediate portion and .memben said bottom portions overlapping each other rearwardly of said membier, and

`Ameans engaging said overlapping portions" for holding the same together.

A2. A display device comprising apiece of sheet material having a main portion cut and scored to yform card holding means, a triangular intermediate portion joined at its base to said main portion, a projection extending from each'of 'the other two sides of said intermediate portion, said main portion being folded rwith respect -zto said intermediate portion so as to upstand from the rear edge thereof and being folded with respecttoitself so4 as to hold a card, said projections being folded to extend under and rearkWardly'of saidintermediate portion and toiover- -lap :rearwardly of said main portion, and an ear on each projection bent over the other projection to hold said voverlapping projections together.

3. `Adisplay device formed from apiece of sheet material comprising a main portion folded to form an upstanding display receiving member, a triangular foot portion extending forwardly from .the bottom of said member, projections of said triangular Ifoot portion folded thereunder and extending rearwardly therefrom, said projections overlapping'in back of said member, and tongues folded'out of said projections-over -the overlapping portions for holding said portions t0- gether.

4- A1display: device formed from a piece ror sheet material comprising a main portion vfolded "to aiedoss form an upstanding planar support, a foot ex e tending forwardly of said support, projections yof said foot folded thereunder and extending rearwardly therefrom, said projections overlapping in ond groove, saidgrooves being adapted to support card means in said Window, a foot portion extending forwardly of said main portion, projections of said foot extending under the same and rearwardly of said main portion, vsaid projections overlapping l behind said main portion, and tongues folded over said overlappingprojections for holding the same together.

6. A"displ`ay deviceformed from a piece of sheet material comprising,` an upstanding por-` l tion, tongues bent out` of said portion to` hold a card thereon, a triangular foot portion extending forwardly from the bottom of said upstanding portion, projections of said triangular; portion folded under said foot portion Yand converging into overlapped relation rearwardly of said upstanding portion, means for holding together said f overlapped projections, and tongues `bent downwardly from said projectionsto raise-said foot portion. i i

7. A display device formed from a piece of .sheet f material comprising a planar upstanding portion adapted to` support a card, a foot extending forwardly of said support, projections of `said foot extending thereunder and rearwardly therefrom,

said projections overlapping each other in' back of said Lip-standing portion, and means ony each projection engaging the other projection for 20 holding together'v said overlapping portions.

` j JAMES W. REDFIELD. 

